Our work
The Work
Donor acquisition campaigns run in person — and the team that runs them. These are our own photographs, not stock imagery.
On campaign
Campaign briefing
The campaign team
Coaching
Team on shift
Campaign activation
Operating rhythm
How A Campaign Runs
The same standard every day, whichever nonprofit campaign the team is representing.
Brief
We learn the nonprofit's mission, programs, and rules before anyone speaks to the public.
Train
Representatives practice the conversation and the questions people actually ask.
Run
Teams run the campaign in person, working to the standards set in training.
Report
Campaign activity and feedback from the ground go back to the partner.
Our standards
How We Work
Every conversation represents two reputations: the organization behind the campaign and the location hosting the team. These are the standards we train to and coach against.
Structured training, ongoing coaching
Representatives learn the campaign and the conduct standard in the office before they work a site, and continue to receive coaching from ZG leadership.
Professional conduct in public
Conversations happen only with people who choose to engage. No following, no blocking walkways, no pressure — courteous communication with the public and with location staff.
Accurate campaign representation
Representatives state who they are and which organization the campaign supports, and answer questions honestly using approved campaign information.
Respect for the host location
Clean, compact setups within the agreed footprint, entrances and walkways kept clear, and the space left as it was found.
Accountability and oversight
Teams stay in contact with ZG leadership during campaigns, and anything raised by a location is addressed directly with the representative and their leader.
Campaign and location requirements
Dates, hours, footprint, team size, and site-specific rules are coordinated with the location in advance, and representatives are expected to follow them.
Training in the office
Professional development
A campaign setup
Compliance note: ZG's California charitable solicitation activity is conducted subject to applicable registration and campaign filing requirements administered by the California Attorney General's Registry of Charities and Fundraisers. Registration does not constitute or imply endorsement or approval by the State of California. Representatives use required campaign identification and credentials where applicable.