About ZG
ZG Sales Group is a sales organization based in Santa Rosa, California. We specialize in face-to-face acquisition, and today that means donor acquisition campaigns for nonprofit partners: recruiting and training representatives who speak with people in person, explain the mission, and enroll the supporters who choose to give.
The name comes from "Zeitgeist" — the spirit of the times. It's where the ZG comes from, not the pitch. The business is straightforward: trained people, real conversations, measurable results, and a clear path into sales and leadership for the people who work here. The systems we're building are meant to carry more face-to-face acquisition work as the company grows — donor acquisition is what we run today.
How We Operate
Everyone here started as a representative. Nobody manages work they haven't done.
We train before anyone works with the public
Campaign knowledge and sales practice happen continuously, not once during onboarding.
We represent campaigns accurately
Representatives are briefed, professional, and accountable for what they say to the public.
We promote from inside
Trainers and leaders are promoted from within the sales team, based on performance and responsibility.
We coach individually
One-on-one feedback on the sales process: what worked, what didn't, what changes next.
We keep teams small
People work in pairs and small groups so newer representatives learn beside experienced ones.
We measure honestly
Results are tracked and reviewed as they are, for both the team and the client.
Where we are
ZG Sales GroupcoLAB Coworking
427 Mendocino Avenue, Suite 100
Santa Rosa, CA 95401